Advice I usually give peeps who ask me about crowdfunding… in question form… because it’s more fun like that.
1. How will the platform you chose support the project?
Crowdfunding platforms take a cut, which means the success of your project, is paying for their service. Do they support you in terms of mechanics? ease of use? design? how supportive and strong is the community behind it? around it? If you are choosing to support a start up crowd funding platform, make sure you are ready to do most of the marketing, and you have a plan expands your reach beyond friends and family. There are other traditional routes to get funded, so ask yourself why crowd funding makes more sense than applying for a grant, asking for favors, or looking for an investor
2. How will your rewards involve your funders in your project?
For some this will be easy, perhaps an advance release of their CD, or a special funders only version of their product. For others, this is difficult, especially those that are building community gardens, school buildings, green houses, transparency projects. You can choose to go the traditional route, putting funders names or faces on your project, or you can do something awkward, cool, and personal. e.g. name a seed after them, ship them a coconut, create a gif of the building process. If you describe your project in my ASK box, i will blurt out a few random ideas in my spare time just for fun :)
3. Do you know how much this will cost you in time and money?
This will not be a build it and they will come kind of endeavour, plan to get featured in news articles, blogs, show progress even without the money in the bank, update more than once a week, even daily closer to the deadline. Plan in sending and creating rewards to your time line. Calculate shipping costs into the reward, after you deduct the platforms 5-20% charge plus amazon or paypal fees. After the thought you put in to the practical side of things… ask yourself question number one again :)
Something that is not here: a How-to create your video, highlight yourselves and the project in the mp3 with images. or just slides with pictures in a home camera. Bring people closer to you and your project. Don’t let the video part get in the way :)